Netflix Subs Outnumber All Top Cable TV Companies, Combined

Posted on Posted in CASHBOX Entertainment News, CASHBOX General Update

The Leichtman Research Group (LRG) recently released its latest estimates of pay-TV subscriber trends, this time covering end-of-year figures for 2016. Armed with this data – and Marketing Charts’ ongoing analysis of Netflix paying subscribers – we decided to take a look at how Netflix’s audience size measures up to the top pay-TV providers.

Here’s what the the folks at Marketing Charts found (all data as of end of 2016):

  • Netflix now has 47.9 million paying subscribers in the US;
  • Netflix’s US paying subscriber count has almost doubled in the past 4 years;
  • The 47.9 million paying subscribers for Netflix rivals the estimated 48.65 million for all of the top cable companies, combined;
  • The number of cable company subscribers has fallen from 51.3 million 4 years ago; and
  • Netflix has twice as many paying subscribers in the US than any single pay-TV provider, with Comcast (22.5 million), a cable company, and DIRECTV (21 million), a satellite company, leading among pay-TV providers; and
  • Netflix has close to half as many paying subscribers as the entire pay-TV provider market.